Client: Brett Wade, Ph.D.
Agency: Media Button
Logo Design & Initial Branding: Chris Arlidge
The logo was derived from a series of exploration sketches and finalized into a mark that emulated light wave-lengths and their colours. These patterns are central to the Ekahi Method™. In the Ekahi system, a person is associated with a specific colour of the visible spectrum (done through an in-depth questionnaire). Since this was, in fact, a very personal thing, I brought the feel of a fingerprint into the actual mark.
Proposed Collateral Design
During the logo design process, some proposed collateral designs were created, such as CD cover/labels and tee-shirts.